Age Concern Cardiff and the Vale of Glamorgan were award winners in 2011. In this article, Jeff Hawkins, CEO talks about:
· What winning the award has meant to them
· The practical benefits they received
· What they have done as a result
· Some thoughts on applying for the award
Winning the award was a powerful endorsement of the efforts of volunteers, staff and trustees. To be chosen out of a competition involving 420 organisations across the UK is a real test of the work the organisation does locally in Wales. It provides great encouragement and motivation for all the people associated with the organisation.
For the public sector and other organisations that fund Age Concern Cardiff and the Vale of Glamorgan the recognition helps to validate the support they have given to the Charity.
The Organisation had hundreds of messages of support from people we have worked with, who took the opportunity, perhaps for the first time, to tell us how much they valued the work we do”.
The assessment process for any organisation will be rigorous and providing evidence of health related outcomes to respected professionals on the assessment panel will be challenging. But the process the organisation went through was instructive and allowed for a broader consideration of the IMPACT of the organisations work.
Age Concern Cardiff and the Vale continue to benefit from the exposure and use the award as evidence to other organisations of their ability to achieve results.
What are the practical benefits?? These include:
· The unrestricted grant of 25K in 2011
· Bespoke training to support the finalist’s develop the organisation’s management and sustainability.
· Involvement in the Learning Development Network created the opportunity to share and encourage good practice and is a comfortable environment to discuss issues that face the voluntary sector.
· The interaction with Network Members and the ongoing development of the Network to create a platform and voice for the voluntary sector will bring lasting benefits
· The publicity film of our work has been a valuable tool to demonstrate the breadth of the work and the value placed on it.
http://youtube/tPMxHArd4Aw
People working in the third sector will be aware that grant making bodies and public sector do not generally provide unrestricted grants. The unrestricted grant from GlaxoSmithKline (GSK) is enlightened thinking.
The assessment process provided feedback that was used to inform the programme for the Learning Development Network. This was really valuable to Age Concern and they were able to address potential improvement in their work, for them this included:
· Strategic and Financial Planning and Sustainability (including diversifying income steams). They have done a lot of work using the tools from the development days with their Board of Directors and senior staff.
· Through the experience gained in the Leadership Development sessions they have explored communications and how they engage and discuss difficult, hard to resolve issue, such as financial sustainability, within the organisation openly and constructively.
The assessment process highlighted some practical ways that Age Concern Cardiff and the Vale could improve their sustainability. From the assessment they were told that they were not that good at telling their story. Plenty of good things were happening particularly the value of 340 volunteers supporting older people in their community, but this was not always obvious.
The Organisation has now introduced changes to the way they talk about their work, the frequency and tone of publicity, the material they produce and the use of different mediums, such as facebook and twitter. They have introduced a Blog and now refresh their website regularly.
You can look at what Age Concern Cardiff and the Vale have done by visiting www.age-concern-cardiff.org.uk and following us on facebook and twitter.
Age Concern has used social media in a recent campaign to develop and fund an intergenerational project through gaining the public vote in the Big Lottery People’s Jubilee Millions. The Journeys Project trained students to interview and record the life stories of people living in residential care. The project has produced audio recordings and Life Books as a record of each of the participant’s involvement. Seeing the Life Books and hearing of the positive outcomes for students and residents is powerful stuff.
You can have a look some of this work on www.age-concern-cardiff.org.uk
What has Age Concern done as a result of the Award?
· Lessons have been built into new applications for funding.
· Lessons learnt have been cascaded to others.
· The IMPACT grant has been used to develop their communications.
· The film has been used to promote the achievement of the organisations to health, social care and third sector organisations.
· The working relationships they have locally have been maximised by acknowledging the role played by other organisations in their achievement.
· The CEO has used the strategic planning tools with the Board of Directors, successfully setting a framework for the governance focus of the Board.
In conclusion
Age Concern Cardiff and the Vale is very proud to have been a winner of the GlaxoSmithKline Award. Wales has a great culture of voluntary effort. There is great work being done by relatively small organisations across Wales, much of this goes unnoticed. The GlaxoSmithKline IMPACT award goes a long way towards improving recognition.
Age Concern would really like to see more Welsh organisations applying for the award.
Some practical tips from the CEO include:
Don’t be put off by the size of organisations applying. It is the IMPACT that counts. Small organisations with limited resources and particularly if they use volunteers can often demonstrate a great IMPACT from their work and return on the limited resources they have than larger organisations.
Visit the www.Kingsfund.org.uk/gskimpactawards web site. Look at the information about past winners, view their films and talk to some of the winners about their experience in completing the application.
Talk through each element of the grant application with others inside and outside the organisation. People you work in partnership with ask them to offer their views about the various elements you need to complete.
Let people you work with know you are applying.
Above all, do not be disappointed if you do not get selected. Treat the application as a real opportunity to think through the criteria. If nothing else, you will generate thoughts and information you can use for other pieces of work, the effort will not be wasted.